The Iphone 7 has arrived! Really the way I see it it’s really nothing to get to excited about. Why would I say this when people are flocking to the stores to get their hands on one? It’s easy, innovation is by it’s very term adding something new to the table. When you take a product and remove something it might be a step backwards? Or is it in reality a great marketing tool? So this is what I am thinking. Apple people are sitting around and they are talking about how to make more money with a product that a lot of people already have? Well it’s simple really just remove the head phone jack and then everyone will want to buy their new blue tooth ear buds, right? No wrong, did you ever try to keep the current ear buds in your ears? Mine always fell out but the cord always kept them from getting lost. Now with the new blue tooth ones you will be jogging along and one pops out it is gone for ever. Well back to the Apple store you go to buy a replacement set. My wife was due for a phone upgrade and we thought about switching to the Samsung phone but we had one little issue. All of her music was bought using the ITunes store. I asked around and there was no one that could tell me if we could move her music to the new brand. In the end she got the IPhone 6S. Why didn’t we jump on the band wagon and go for the new 7? Really it came down to cost. We got the 6S for about $15.00 less per month. There was really no reason that I could see to buy the new 7, it really does nothing new and exciting. I am not bashing the new phone really. I just think that Apple needs to change the phone industry once again, they did it years ago and with the smart people they have working at Apple I think they could do it again? The watch is a step in the correct direction, but how can you get the masses to buy something that most people stopped wearing years ago for so much money? Drop the watch to $100.00 and you might see a spike in the Apple stock once again. Just for the record, I am an Apple fan boy. I have been using Apple products for years.